The art of matching music to Christmas campaigns
'On trend' or 'on brand'?
Follow the herd or take a gamble on a different path, hoping it's the yellow brick road? Either way your creative – and music – for your...
The art of matching music to Christmas campaigns 
This article considers the placement and choice of soundtracks in Christmas advertising, asking whether it is better to match the trends of the day, or the needs and strengths of the brand.
