The art of matching music to Christmas campaigns 

This article considers the placement and choice of soundtracks in Christmas advertising, asking whether it is better to match the trends of the day, or the needs and strengths of the brand.

The art of matching music to Christmas campaigns 

Jess Nicks Audio Network

'On trend' or 'on brand'?

Follow the herd or take a gamble on a different path, hoping it's the yellow brick road? Either way your creative – and music – for your Christmas campaign better be on the money or you'll be forgotten like all the unwanted Christmas gift

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands