The age of TV: Understanding how need states influence video consumption habits

Explores the diversified role played by video in media consumption, and how different need states influence decisions to watch broadcast TV, SVOD, BVOD and online video content.

Key takeaways

  • Key ‘need states’ influencing video consumption include: escape, comfort, unwind, distract, indulge, experience, in touch and do.
  • The impact of life-stage is generally secondary to overall human need – most are universal but the ways we fulfil those needs differ with age.

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