The 4A’s builds on the past – and looks to the future

The 4A’s (American Association of Advertising Agencies) has a proud 100-year history, but is looking to help its members thrive in the digitally-driven future.

The 4A’s (American Association of Advertising Agencies) recently celebrated its hundredth anniversary, but the organization is now very much focused on helping its members thrive in a complex, digitally-driven future.

Marla Kaplowitz, who has served as President/CEO of the 4A’s since May 2017 – its centennial year – is tasked with ensuring that the New York-based industry body is truly meeting the needs of its member agencies at a time of unprecedented change.

“I look at what we're doing today, and we're kind of in this pivot moment,” Kaplowitz, who spent more than five years as CEO/North America at media...

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