Telling stories about advertising and human rights

Pia Oberoi, senior advisor on migration and human rights at the UN, explains how the once disparate worlds of advertising and human rights intersect.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Why is the UN Human Rights Office joining forces with the advertising industry? What could these two vastly different worlds possibly have in common? The answer, it turns out, is story-telling.

How we communicate with each other, how we tell stories of right and wrong, good and evil, who we trust and who we fear, this has always been at the core of our societies in every region of the world. And as our...

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