Television advertising reaches a revolutionary digital “inflection point”

Research from the Association of National Advertisers (ANA) and Forrester has found that television advertising is rapidly entering a new, data-driven age.

“TV’s resistance to the digital revolution is finally crumbling.”

Such was the headline finding from a study by the Association of National Advertisers (ANA), the industry body for client-side marketers, and Forrester, the research firm,...

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