Social media meets brand purpose at Lush Cosmetics

This article covers how Lush Cosmetics uses its strong brand purpose to create relevant and engaging social media content – all while spending zero dollars on advertising.

Social media meets brand purpose at Lush Cosmetics

Anna Hamill

Lush Cosmetics' handmade products have been making a splash internationally for more than twenty years – and it's not just because of their popular techni-colour bath bombs. As the brand has grown to host more than 800 retail stores in 50 count

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