Seven brand experience trends for 2022

Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience will lead to new inspiration and strategies for 2022.

In many ways, we see 2022 as the ‘first of the next’ as we move from the pandemic pressures and associated shifting behaviours, to a world that seeks to recapture what we missed, in new ways and spaces – always with the overarching drive for sustaina

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