Sainsbury’s adapts to new shopping trends during COVID-19

Sainsbury’s, one of the UK’s leading grocery brands, is embracing e-commerce and contactless shopping as new behavioural trends which will define the category post-COVID-19.

J Sainsbury plc, the parent company of iconic British retail brands Sainsbury’s (grocery) and Argos (catalogue retail), is perhaps uniquely placed to provide a birds-eye view of the COVID-19 pandemic on retailers.

As COVID-19 rolled into the UK, the company was able to adapt quickly, finishing the first three months of the year strong in the grocery part of its business. Though the company was also forced to close more than 500 bricks and mortar Argos stores a

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