Need to know
The media landscape, advertising opportunities and resulting creative opportunities have evolved beyond recognition, not least in out of home since the emergence of digital capability.
In the past 12 months alone, digital out-of-home as a channel has grown by 30%. In the UK there are 51% more screens year on year, (June 2019 versus June 2018) and two-thirds of Britons now see a digital screen once a week.
This growth is being driven by the development at scale of advanced screens and progressive technologies, and the introduction of full motion capability to bridge the gap between classic OOH and next generation digital out of home.
Over the past 10 years, DOOH has transformed the outdoor sector. With the growth of digital OOH (DOOH), many new outdoor locations now have full motion, Wi-Fi-enabled large format screens that can broadcast moving images and content in real time, respond to their environment and interact in real time with audiences.