Reaching India's rural versus urban youth: A false dichotomy

This article argues that marketers should no longer be thinking of India in terms of an urban-rural divide, particularly when it comes to youth.

Reaching India's rural versus urban youth: a false dichotomy

Narayan Devanathan Dentsu India Group

This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.

Three journeys

In early 2010 I visited Jodhpur to give a talk to an MBA class at Jai Narayan Vyas University. While not the boondocks, Jodhpur had yet to be invaded by the likes of McDonald's, Subway or our own home-grown Café Coffee Day (nearly five years l

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands