Reaching India's rural versus urban youth: a false dichotomy
Narayan Devanathan Dentsu India Group
This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.
In early 2010 I visited Jodhpur to give a talk to an MBA class at Jai Narayan Vyas University. While not the boondocks, Jodhpur had yet to be invaded by the likes of McDonald's, Subway or our own home-grown Café Coffee Day (nearly five years l