Political advertising lessons from the Doug Jones versus Roy Moore race

Stephen Whiteside

The Senate special election between Doug Jones and Roy Moore in Alabama led to a surprise victory for the Democrat candidate, and also has some useful advertising lessons.

Doug Jones' victory over Roy Moore in Alabama's special election marked the first time a Democrat has beaten a Republican in a Senate election in the Yellowhammer State for 25 years.

But as the partisan dust starts to settle following a result described...

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