OOH finding greater synergies with location data in Australia

Looks at how the OOH industry has been moving steadily towards digitalisation in Australia, and in what ways the transition has enabled marketing tech firm Blis to incorporate more robust measurement capabilities.

In Australia, marketing tech firm Blis is reporting a jump in interest from the market around how location data can be better integrated with OOH executions.

Speaking to WARC, Nick Ballard, Managing Director of Blis in Australia and New Zealand, shared that the company is currently in discussion with “a couple of big brands” around how location data can be used to “really enrich the cust

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