Online video: a new advertising contract?
Justin Gibbons Work Research
Matthew Halfin Simply Media
Advertisers are tracking the popularity of online video with interest and a growing list of questions.
Consider the following:
Launched just three years ago, YouTube is one of the web’s top five websites, hosting 73 million video clips watched hundreds of millions of times a day.
Print titles ranging from the Financial Times and Sun to Elle and Timehave been as quick as dedicated ...