Neuroscience sheds light on the power of contextual advertising

An overview of neuroscience research into the impact of context on advertising effectiveness.

Media has always been an industry with its finger on the pulse, but that pulse has quickened dramatically in the last decade thanks to major developments in technology and consumer behaviour.

In that time online editorial has also almost completely supplanted print media, particularly amongst millennials. Out-of-home has given birth to digital out-of-home (DOOH). Audio consumption – enabled by developments in voice tech and podcasts – is

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