Mobile data & retail strategy: Insights from Singapore's shopping malls
Smriti Kataria Near.co
Executive Summary
Singapore may be a small country, but its inhabitants enjoy one of the most digitally advanced infrastructures in the world. With a frequency of 85 percent, Singapore has the highest smartphone penetration globally. As home to one of the most digitally-savvy populations, mobiles are currently the number one medium in Singapore.
According to a Connected Life Study, in 2015, the average individual (age 16-30) spent 3.4 hours each day on their mobile devices. This is equivalent to a total of 24 hours a...