Millennials and Centennials: How young generations will transform the years to come

Alexandre Thomas & Paul Chatalic
Kantar Added Value France

They are young, active and are taking up more and more space every day: they will soon account for over half of the active population. Millennials, one of the most analyzed generations of all time, are entering a crucial period: they are starting to really shape society.

Like the young Boomers, idealists and rebels, impacted the 60's. Like the ambitious yuppies of Generation X left their mark on the 80's. The Millennials have reached the age when their values are impacting the era and will leave an indelible trace. These young adults are building a global mindset, orienting the next innovation trends and completely disrupting how consumers relate with brands.