- A localised strategy enabled many winning brands to differentiate themselves in memorable ways that made much more of an impact than if they had been iterations of global campaigns adapted for the MENA region.
- In cluttered categories such as telecoms or household products, brands can achieve the much-needed cut-through by finding a new way to communicate brand benefits, identifying a new channel strategy or honing in on a new audience.
- As 28% of the MENA population is aged between 15 and 29, many successful campaigns targeted this group, with winning entrants mirroring the socio-cultural influence that young people...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.