Media owner spotlight: Three key insights shaping the growth of Spotify’s ad business

Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.

As audio becomes an ever-present texture in consumers’ lives, and excitement grows around the potential of sonic brand communications, platforms like Spotify are well-placed to benefit.

The Swedish streaming service has declared its intention to be the “world’s largest audio platform”. It , reaching a total of 232 million monthly active users, including both ad-supported and fee-paying premium accounts, an increase of 6.9% quarter-on-quarter.

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