|Total reach/audience size||77% of Australian national population weekly (Smart Reach, Quantium data 2018)|
|Key audience/demographics||General public, 16+ years across all metro and regional Australia|
|Channel distribution||TV, digital, publishing, radio|
|Top five advertiser categories||Retail, motor vehicles, entertainment and leisure, finance, communications|
|Annual ad revenue||Approximately A$460m|
|Key leadership||Brendon Cook, CEO|
What else does this article talk about?
- Digital outdoor & OOH
- Outdoor & out of home planning and buying
- Media & publishing (general)
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
We believe that effective marketing is based on facts, not opinions
Since 1985, we’ve brought confidence to marketing decisions through the most trusted research, case studies, best practice, data and inspiration. Today, we help 75,000+ marketers across 100+ countries.