Mars Petcare innovates for the future of petcare with Kinship

Kinship, an investment fund and start-up accelerator owned by Mars Petcare, offers insights into new ways that large companies can innovate with data and direct to consumer business models.

With the value of the petcare industry set to balloon to more than US$200 billion, Mars Petcare is looking to use its 80+ years of expertise to own the future of the category by partnering with start-ups.

According to Leonid Sudakov, President of Kinship – a new Mars Petcare-owned venture fund and accelerator aimed at exploring innovation in the category – there is a huge opportunity for Mars to move beyond its traditional pet food product

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