Marketing The 5th Wave of Computing to tomorrow’s UK technology consumer

Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.

The UK technology sector has delivered $119bn of sales and a production rate 75% above the national economy in the last 3 years1. This has been driven by widespread digitisation of previously offline and analogue products and services.

But what will drive...