Marketers are divided on India's mobile future

This article outlines some of the changes brought in India’s rural areas by the increasing proliferation of mobile phones, and what the future looks like for marketers targeting these populations.

With feature phones and 4G enabled devices bringing the internet to vast swathes of rural India, a multitude of opportunities for marketers are now arriving – or are they?

The big question is how do marketers best use the feature phone opportunity, as more and more villagers begin to upgrade to it from a basic handset, while understanding the societal changes that mobile phones are bringing to rural India.

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