Launching and scaling a mobile-first e-commerce start-up

Joom’s co-founder reveals five lessons when building a better mobile commerce experience.

This article was first published in Build Brilliant Brands, a new book from Facebook.

In 2015, my business partners Ilya Shirokov, Ilya Rubin and I noted that, despite the growth of mobile app penetration, all areas of e-commerce were still mainly desktop....

Not a subscriber?

Schedule your live demo with our team today