Johnnie Walker repositions its ‘keep walking’ branding to reflect the caring post-pandemic era

Whisky brand Johnnie Walker has reimagined its ‘keep walking’ slogan for today’s audience in order to reflect how progress is best achieved communally.

A key responsibility for the marketing team at whisky brand Johnnie Walker is to periodically update the core brand message of continual advancement embodied by its ‘Striding Man’ logo. The optimistic notion of life always improving if you keep moving...

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