John Hancock adapts to new COVID-19 mindsets and marketing realities – and 'ramps' up for 2021

Geoffrey Precourt

John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.

Consumer sentiment
Money & finance
Financial services (general)
Insurance
In-house agencies
Managing the marketing function
United States
Programmatic buying
Strategy

After transforming its marketing plans in the Coronavirus pandemic, John Hancock, the insurance and investment company, is prepared to ‘ramp up’ in the balance of 2020 and point to 2021.

“I don’t think we want to get ahead of ourselves,” conceded Barbara...

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