ITV sees COVID-19 as a ‘catalyst’ for a new approach to content creation

ITV chief executive Carolyn McCall outlines the steps the media owner has taken to mitigate the impact of the global coronavirus pandemic.

Why it matters

Media owners in the video content space face an impending crisis when the content pipeline runs dry, as a result of production being halted to comply with social distancing rules. They must adopt a new approach to fill schedules and retain audiences.