Is Green a Grey Area? How the Advertising Standards Authority Rules on Environmental Marketing Claims
Matt Wilson Advertising Standards Authority
By maintaining standards through its decisions, monitoring exercises and engagements with industry, the UK's Advertising Standards Authority (ASA) plays a fundamental role in safeguarding advertising's freedoms. Advertisers are in challenging times. The industry faces pressure from government and lobby groups over controversies including the advertising of food, alcohol and gambling. The threat of additional legislation is never far away. To demonstrate the effectiveness of self-regulation, the ASA administers the industry's codes robustly and brings problem advertisers...