Instagram’s 2019 to-do list: shopping, long-form video and ‘seamless’ branded content partnerships

Instagram presented new research into how consumers use the platform, and their expectations from brands and businesses advertising on the social network.

Ever since Instagram opened the floodgates to advertising in 2015, the Facebook-owned photo and video-sharing platform has needed to do very little to prompt the flow of brand demand. Two-thirds (67%) of advertiser respondents to WARC’s Marketer’s...

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