Ever since Instagram opened the floodgates to advertising in 2015, the Facebook-owned photo and video-sharing platform has needed to do very little to prompt the flow of brand demand. Two-thirds (67%) of advertiser respondents to WARC’s Marketer’s...
Instagram’s 2019 to-do list: shopping, long-form video and ‘seamless’ branded content partnerships
Instagram presented new research into how consumers use the platform, and their expectations from brands and businesses advertising on the social network.
