Inbound marketing trends to watch out for this year in Asia

Belmond Victor and Arshar Mohammed

This article covers the key content marketing trends in Asia - specifically popular content pillars, distribution choices and social channels as selling channels.

Inbound Marketing Trends To Watch Out For This Year In Asia

Belmond Victor and Arshat Mohammed Happy Marketer

Trend #1: Content Marketing From A SEO Perspective

Discoverability is crucial to inbound marketing. In Asia, content discoverability is predominantly driven by Google search (organic results) and searches within the Google content network, for example, YouTube. According to , 66% of marketers in Asia said that growing their organic presence is their first priority for 2017. In light of that, we see brands continuing to invest in content creation this year.

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