7-Eleven, the international convenience store brand, is betting on its enormous bricks and mortar footprint and high brand trust to bring the remote regions of the Philippines into the e-commerce age, according to the company's CEO in the country, Victor...
How 7-Eleven Philippines is taking e-commerce mass market
7-Eleven Philippines is pioneering a new business model to take e-commerce to the Philippines mass market – potentially 90 million people - via its 2100 stores nationwide.