How WeChat can help international brands to grow in China

WeChat offers the best entry point for international brands into the Chinese market thanks to its “open and integrated ecosystem”, according to Kenx Gao, a specialist in cross-border e-commerce.

With news that Alibaba’s latest Singles’ Day extravaganza had generated $38.4bnin gross merchandise volume worldwide in only 24 hours, it is little wonder that international brands are clamouring to carve out their own slice of the lucrative Chinese consumer...