How to turn Indians into wine-drinkers: the case of Sula Vineyards
James Durston
It sounds like a fable: one man's quest, in a small corner of India, to turn beer into wine. Actually, it is the plan by one of the country's rising class of entrepreneurs - Rajeev Samant, founder and CEO of Sula Vineyards - to get Indians to swap their Kingfishers for Cabernets. Beer is India's favourite alcohol. Some 140m cases were sold in 2007 and the country's largest operators, including UB Group, owner of the Kingfisher beer brand, and the local operations of SAB Miller, owner of...