How to read the BrandZ 2021 ranking

The UK’s most valuable brands have proved their resilience by bouncing back faster than the competition; learning from them provides a playbook for progress in a post-Brexit, late-pandemic context, according to Kantar.

Kantar’s annual BrandZ Most Valuable UK Brands 2021 ranking attaches a financial value to the otherwise intangible asset that is a brand.

Its UK cut of the global study has revealed light and shade: while British brands have grown by more than a fifth (22%) this is quite a lot less than the 42% growth in value posted by the global rankings, where just one  UK brand, Vodafone, appe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands