How to read the BrandZ 2021 ranking

The UK’s most valuable brands have proved their resilience by bouncing back faster than the competition; learning from them provides a playbook for progress in a post-Brexit, late-pandemic context, according to Kantar.

Kantar’s annual BrandZ Most Valuable UK Brands 2021 ranking attaches a financial value to the otherwise intangible asset that is a brand.

Its UK cut of the global study has revealed light and shade: while British brands have grown by more than a fifth (22%) this is quite a lot less than the 42% growth in value posted by the global rankings, where just one  UK brand, Vodafone, appe