How tapping culture can help build trust in the food and beverage sector

The Edelman Trust Barometer 2021 Special Report, Trust, the New Brand Equity, shows securing consumers’ trust is paramount to brands’ success.

Trust is becoming increasingly important for brands and, against the backdrop of current social developments, a gamechanger.   

The results of the Edelman Trust Barometer 2021 Special Report, Trust, the New Brand Equity, show that brands have acquired a special role in solving social challenges. Those who can secure people's trust will also be more successful. This is shown by the results of a survey of over 14,000 people in 14 markets on the development of brand t