Trust is becoming increasingly important for brands and, against the backdrop of current social developments, a gamechanger.
The results of the Edelman Trust Barometer 2021 Special Report, Trust, the New Brand Equity, show that brands have acquired a special role in solving social challenges. Those who can secure people's trust will also be more successful. This is shown by the results of a survey of over 14,000 people in 14 markets on the development of brand t
