How small businesses can use TV advertising to grow

Data2Decisions conducted an analysis of 78 small brands and over 300 campaigns to understand the value of TV and other channels for small advertisers – defined as businesses whose brand size is less than 1% of the market leaders.

Need to know

  • Data2Decisions and Thinkbox analysed 300 campaigns from 78 small brands – defined as businesses whose brand size is less than 1% of the market leaders – to understand the value of TV advertising.
  • TV’s share of ad spend reflects overall budget. It will be lower when total spends are lower (c. 50% of a total advertising budget of £100k), rising up to 70% for brands that have an annual budget of around £1.5m.

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