How Skittles found its sweet spot at the 2018 Super Bowl

Provides an overview of the Skittles 2018 Super Bowl campaign and explains how an ad that nobody saw led to a 7% sales increase.

“Paying $3 million for a 30-second commercial makes as much sense as putting sauerkraut on a donut.” So said MillerCoors back in 2009 when it decided that enough was enough with escalating Super Bowl costs. That year, it ran a series of one-second...

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