How qualitative research drives General Motors
"In the automotive industry, there is no such thing as an easy decision," Ross Simons, a Senior Market Research Analyst at General Motors, told delegates at the Merlien Institute's Qual...
"In the automotive industry, there is no such thing as an easy decision," Ross Simons, a Senior Market Research Analyst at General Motors, told delegates at the Merlien Institute's Qual...
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