Laurel Dunne, a London-based retail insights specialist at Shareablee Inc., insists that tradition-bound brick-and-mortar retailers are passing up opportunities for powerful consumer engagement by not tapping into the massive community of brand and service influencers.
And, she told a Shareablee webinar audience, the confidence that consumers have in such online mavens may not just be underestimated but misunderstood.
Dunne reported that a 2018 study Shareablee conducted with Fullscreen Media, the entertainment company, revealed that “the trust in influencers is significantly higher than the trust in brands.”
Specifically:
- A third of those who had engaged with influencers said that what the...