How marketers can adapt to drive future business growth

Research by the CMO Council, the executive network, and Deloitte, the consulting and advisory firm, has highlighted the skills that marketers believe will be needed to drive future growth.

In the face of technological disruption, unrelenting financial pressures, and intensifying competition, what skills do marketers need to unlock future growth?

Guidance is at hand thanks to a worldwide survey of 191 marketers conducted by the CMO Council, the executive network, and Deloitte, the consulting and auditing firm, with study participants providing a “new-skills activation” list that i

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