WARC subscribers can read
How M.A.C Cosmetics pivoted physical retail to e-commerce during COVID-19
M.A.C Cosmetics, a leading global beauty brand, pivoted into e-commerce and digital brand experiences as COVID-19 shut down its physical retail stores.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.