How L’Oréal boosted sales 44% in Australia with one campaign

Cosmetics brand L’Oréal boosted Australian sales of its Revitalift Laser X3 cream by 44%, by rethinking the traditional ‘before and after’ shots.

The concept of ‘before and after’ is a staple of cosmetic and beauty marketing. So much so, that the approach struggles to achieve cut through in the cluttered market.

That was the challenge facing L’Oréal Paris when marketing...

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