How livestreaming enabled Ambev to connect with Brazilian consumers during COVID-19

Ambev, the brewer, has tapped the power of livestreaming to connect with Brazilian consumers during the COVID-19 pandemic.

Ambev has brewed up a successful marketing campaign in difficult times by tapping into the power of livestreaming.

Even before the COVID-19 outbreak, the Brazil-based company, in which Anheuser-Busch InBev holds a 61.9% stake, was applying the mantra of “Stop interrupting, start entertaining” to its communications strategy.

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