Why it matters
As China enters a recovery phase after the spread of COVID-19, it may offer lessons for marketers in other nations about how to ride out the crisis and prepare for the recovery. Each nation, however, will have a distinct experience during and after Coronavirus, and must be approached on its own merits.
Takeaways
- With consumers having been under lockdown, an appetite for product launches is likely once trading conditions start returning to normal.
- Lockdowns have reduced consumers’ options for discretionary expenditure, meaning that some categories may benefit form pent-up demand.
- Assessing factors like unemployment levels and projected...