How Indian brands can champion their cause effectively

BBDO’s Suraja Kishore introduces Brand Activism 101, a strategic framework that marketers in India can follow if they want to champion an issue.

This article is part of a Spotlight series on how brands in India can take a stand and communicate effectively. Read more

It was a nice sunny afternoon in 2019 when I went to my daughter’s school open day, a day where students from each class showcased

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