How Diageo is tackling ad fraud, data and personalisation at scale

Diageo, the multinational drinks company, is prioritising responsible data handling, combating ad fraud and finding the right balance on personalisation.

In an exclusive interview with WARC, Diageo’s global media director Isabel Massey shares how the beverages giant is tackling since the thorniest issues in media, including data handling, ad fraud and personalisation. 

WARC: How you are combating ad fraud? With more technology comes more freedom, but also more problems. How is Diageo approaching it?