How consumers in Asia are using games to socialise and ‘normalise’ in the pandemic

Mukta Lad

A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.

As the COVID-19 pandemic rages on, people are spending more time than ever at home. Martyn U’ren – Head of Research, APAC & MENA, Twitter – said that the lockdown has led to gaming developing into a true media channel.

The lockdown has witnessed an...

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