How consumers in Asia are using games to socialise and ‘normalise’ in the pandemic

A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.

As the COVID-19 pandemic rages on, people are spending more time than ever at home. Martyn U’ren – Head of Research, APAC & MENA, Twitter – said that the lockdown has led to gaming developing into a true media channel.

The lockdown has witnessed an increase in conversations around gaming, often seeing a migration of interest in sports from the real world to the virtual, which in some cases is creating interest in an activity that may not have been very popular before. For instance, in the Philippines, a dated National Basketball Association game was downloaded even though the country...

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