Why it matters
With a recession forecast in the wake of COVID-19, marketers need to be prepared for an economic downturn and a challenge to their budgets. Finding pockets of opportunity will be essential in a challenging business environment.
How Chewy is building a “recession-resilient” business
Chewy, an online retailer that sells pet foods and supplies, believes that several factors can help make its business “recession-resilient” in the face of a likely period of wider economic distress.
